“The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

– Steve Jobs

Chris is a Leadership, Messaging and Content Consultant focused on how companies, teams and executives are re-thinking, re-inventing and seizing new opportunities to capitalize on the changes brought on by new technology. His primary areas of focus are the media, sports and entertainment industries.

As President of Sheridan Strategic Partners, Chris is hired by brands, teams and leaders who need help identifying, crafting and telling their best story. As a Leadership Consultant and Executive and Team Coach, Chris gives leaders and their teams the tools, techniques and mindset needed to help them embrace sustainable change and prepare them for the challenges just around the corner. As a Messaging and Content Consultant, he challenges them to identify their unique value proposition and helps them leverage their talents to craft and bring that unique story to the marketplace.

As a thought leader in the media industry, Chris is an Adjunct Faculty member, Corporate Trainer and Curriculum Consultant at the Poynter Institute for Media Studies – a world renowned journalism think tank based in Florida. His work with Poynter focuses on coaching and developing newsroom managers and executives from top media companies around the world, improving workplace culture and developing and implementing new programs and material surrounding diversity, equity and inclusion issues.

As a Professor of Practice at Wake Forest University, he is Program Coordinator for the University’s new Masters in Sports Media and Storytelling program. His self-developed courses focus on the changing media landscape, and how the advent of digital and social media is changing how brands connect with their customers and fans. His areas of instruction include, Introduction to Storytelling, Telling Stories with Digital and Social Media, and The Business of Sports Media. He also consults with the Athletic Department on its social media strategy as well as the launch of the ACC Network on campus.

Chris’s consulting and teaching work comes after eight years helping some of the biggest names in media adapt to the digital age. At ESPN, Chris helped the network extend its key television brands to the digital space with the launch of a social strategy for SportsCenter. More recently, he led the network’s efforts to create and distribute original digital video. Prior, Chris led an award winning digital newsroom as Executive Producer of ABC News.com. As Executive Producer, Chris also led the way as CNBC sought to expand its original digital video business by developing, launching and managing the CNBC Digital Workshop.

The editorial, management and thought leadership in the digital and social space comes after a distinguished 17-year, award winning career in television news at the local, cable and network level. As a Senior Manager, he quarterbacked coverage of some of the biggest news and sports stories of the decade for ABC News and NBC News. Chris started his career in local news.

A lifelong learner, Chris is a certified Executive and Team Coach, and has studied advanced management techniques through the Darden School of Business at the University of Virginia, and New York University where he also received a Certificate in Sports Business Administration. He holds a Masters Degree from the University of Missouri. He did his undergraduate studies at Syracuse University’s Newhouse School of Public Communications.


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